Train Your Dog
the Right Way
A personalized training plan built around your dog's breed, age, and behavior. Structured lessons rooted in positive reinforcement and behavioral science. No confusion, no conflicting advice. Just clear guidance that actually works.
Everything you need to raise a great dog.
Structured lessons built on positive reinforcement and real-world experience, not outdated dominance theory.
Personalized Quiz
Answer a few questions about your dog's breed, age, and behavior challenges. Get a custom training plan tailored to your life.
163+ Structured Lessons
Short, clear lessons across 14 categories. No 45-minute YouTube rabbit holes. Just actionable guidance you can use between meetings.
Bond-Based Training
Every method is built on trust and positive reinforcement. Training that strengthens the relationship between you and your dog.
65+ Free Lessons
Nearly half the app is completely free. No credit card, no paywalls on the essentials. Start training right now.
Breed-Specific Tips
Not every dog learns the same way. HEEL accounts for breed tendencies, energy levels, and common behavioral patterns so the advice actually fits your dog.
Train Anywhere
Quick lessons designed for real life. Read one at the park, in the backyard, or while waiting at the vet. No hour-long sessions required.
Built out of necessity.
HEEL started the way most real solutions do. Our founder, Cody, was managing a real estate portfolio across Chicago while raising an Australian Shepherd puppy named Ellie. Every YouTube video contradicted the last one. One trainer recommended corrections, another said purely positive. None of it was built for his dog, and none of it was designed for someone with 20 minutes between meetings.
So he built the tool he wished existed.
What started as a way to stay consistent with one dog's training became something much bigger. HEEL is a personalized dog training platform that uses a quiz-driven engine to build a structured plan tailored to each dog's breed, age, behavior challenges, and owner experience level. Every lesson is rooted in positive reinforcement and behavioral science, not opinion, not trends, not one trainer's personal philosophy.
HEEL Certification Program
A professional credentialing program for dog handlers, behavior assessors, and trainers. Built on 85 peer-reviewed and industry-standard sources across canine behavior, body language, emergency response, and ethical handling. Currently being reviewed by a private group of industry professionals.
Start Training Today
65+ free lessons. No credit card required. Just you, your dog, and a better way to train.
Available on iOS and Android